Ash Herr

Ash is an artist based in sf


Interview with Ash Herr

I'm a multimedia artist and creative technologist from Texas! I moved to San Francisco after university and started heading towards the intersection of art & technology. Haven't looked back since.

What is your definition of art + tech?


Who, or what, inspires you in your art and in your life?

I love art that enhances our perceptual information and sensory modalities - like how behavior can shift in a certain setting, how energy moves around us, how we change over time.

What’s next for you as an artist? 

I'm working on several interactive installations! stay tuned :~)

Are there any technologies that you are excited about working with or that have been a game changer for you?

I have really enjoyed working in augmented reality! i think augmented reality is an incredible medium for artists, especially as it facilitates the breaking down of boundaries between our natural and artificial realities.

What’s the best piece of advice you’ve been given?

The Ira Glass quote on the taste gap - “Nobody tells this to people who are beginners, I wish someone told me. All of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years you make stuff, it’s just not that good. It’s trying to be good, it has potential, but it’s not. But your taste, the thing that got you into the game, is still killer. And your taste is why your work disappoints you. A lot of people never get past this phase, they quit. Most people I know who do interesting, creative work went through years of this. We know our work doesn’t have this special thing that we want it to have. We all go through this. And if you are just starting out or you are still in this phase, you gotta know it's normal and the most important thing you can do is do a lot of work. Put yourself on a deadline so that every week you will finish one story. It is only by going through a volume of work that you will close that gap, and your work will be as good as your ambitions. And I took longer to figure out how to do this than anyone I’ve ever met. It’s gonna take awhile. It’s normal to take a while. You’ve just gotta fight your way through.”

Ash Herr